POSSIBILITIES AND LIMITATIONS OF USING MARKETING IN SOCIAL MEDIA                                   FOR UNIVERSITY’S EDUCATIONAL SERVICES PROMOTION 

Neretina Evgeniya Alekseevna, Doctor of economic sciences, professor, head of sub-department of marketing, Mordovia State University named after N. P. Ogaryov (Saransk, 68 Bolshevistskaya str.), ch.marketing@econom.mrsu.ru
Makarets Andrey Broneslavovich, Senior lecturer, sub-department of applied informatics, Sarov applied-physics institute, Nuclear research university «Moscow Engineering Physical Institute» (Nizhny Novgorod region, Sarov, 6 Dukhova str.), Applicant, Mordovia State University named after N. P. Ogaryov (Saransk, 68 Bolshevistskaya str.), makarets@sarfti.ru 

339.138 

The article substantiates the opportunities and limitations of using marketing in social media by Russian universities for promotion of educational services. The authors summarize experience of its application. 

marketing, Social Media, Social Media Marketing, SMM, educational services, customers, clienteles, promotion, contingencies, Social Networks, community, relations. 

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